Client Overview

Problem Statement

• Resource Constraints: Corporate Cabs had a lean team, with only one person managing each of the business and technical aspects of the project, leading to an overwhelming workload.
• Inconsistent Styling: They needed a consistent look and feel across all Rydewizard products, aligning with their branding.
• Feature Development: They required additional resources to implement critical features, such as integrating the credit card payment flow with Stripe.

Initial screen for Rydewizard Connect SaaS Product

Why they chose us

Corporate Cabs selected our agency due to our proven track record. We had previously revamped their Rydewizard website, delivering a sleek, elegant design that resonated with their vision. Impressed by our technical expertise, responsiveness, and ability to adapt to feedback, they trusted us to bring the same level of excellence to Rydewizard Connect. Additionally, they valued the UX insights we showcased during the website project, believing we could enhance their product experience.

Rydewizard Connect software explainer from the website

Objectives

1. Implement New Functionalities: Develop and integrate key features, including the Stripe payment flow.
2. Deliver a Clean and Consistent Design: Ensure Rydewizard Connect maintains a cohesive look and feel consistent with the marketing site and other Rydewizard products.
3. Enhance User Experience: Align the app’s design and functionality with the expectations of corporate users.

Solution

Prioritisation Meeting: We began with a kickoff meeting to define priorities, given the project’s multiple needs and evolving requirements. We also gave the team regular updates and demos so they knew exactly what we were up to at all times.

Consistent Styling: Leveraged design elements and components from the Rydewizard marketing site to ensure visual consistency across products.

Close Collaboration: Worked closely with Corporate Cabs’ backend developer to seamlessly integrate the Stripe payment flow.

Iterative Development: Systematically restyled app pages, reusing components to save time and ensure consistency. We also incorporated client feedback, such as ordering bookings by date to better cater to corporate users.

Adaptability: Addressed and resolved technical challenges, such as adapting to backend changes that required Google Maps IDs in API calls.

Rydewizard Connect SaaS Product full flow

Results

Stripe Payment Flow Integration: Delivered a clean, functional integration with the backend, ensuring smooth and secure payment processing.

Polished Design: Restyled the app to align with the marketing site’s branding, resulting in a clean and professional appearance that Corporate Cabs praised.

Improved User Experience: Incorporated client feedback to optimise the app for corporate users, enhancing usability and satisfaction.